Why Small Podcasts Make The Most Money | Steven Bartlett is Broke, Ads vs. Services, and the Business Model That Makes You Rich
Description
🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast.
👉 https://mailchi.mp/podcastprinciples.com/script
“The biggest podcasts don’t make the most money.”
In this episode, I break down why (and how) smaller, niche shows often out-earn mass-appeal giants.
We cover the real drivers of podcast revenue:
-audience value (specificity over size),
-monetization models (services vs. sponsorships),
-and business structure.
I run quick math on a top show’s public numbers, then show the path for creators who want profits without being ad-dependent.
__________________________________________________
0:01 - Why LinkedIn is a goldmine (if you use it right)
0:21 - Play #1: Stop “selling,” educate instead
2:09 - Play #2: Don’t rely on one platform, ecosystems, not funnels
3:18 - Our numbers
4:38 - Play #3: Partnerships
7:05 - Keep partners sending leads: meaningful thanks > tiny commissions
7:36 - Episode wrap-up
👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I
👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover
🎤 Podcast Links - https://linktr.ee/sullybop
▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/
📸 Instagram: https://www.instagram.com/sullybop/
▶️ Facebook: http://www.facebook.com/sullybop
![[KEYNOTE] - How to Turn Any Business into a Profitable Podcast](https://s3.castbox.fm/13/a7/1f/e9060796c473102b538de8475e68bffb35_scaled_v1_400.jpg "[KEYNOTE] - How to Turn Any Business into a Profitable Podcast")
United States
